3 Tips for Using Twitter Effectively

I seem to spend the majority of my time working on the ListaLand brand with its Twitter account. I am constantly asking myself am I doing enough? Is all the time I spend reading articles and tweeting about them really even worth it? Am I gaining any traction in the Social world or am I standing still? Sometimes it’s hard to tell when there aren’t direct grades or numbers to prove your overall success… am I right?!

Here are a couple of ways that have helped me better my engagement with fellow bloggers and Social Media freaks like me.

1. Always give credit where credit is due

Some people tweet about random things like what the person next them in line just said or about dropping their toothbrush in the toilet. The unimportance of said tweets renders them excused from this rule, but for the rest of you I highly recommend tagging a person &/or company in anything about them.

Crediting people > free advertising for everyone > social media karma coming your way!

2. Schedule your tweets.

Do yourself a favor and schedule your tweets. It’s hard to remember to pump out a few tweets during your day. Are you really going to stop and tweet about that awesome Forbes article you read on your coffee break? Chances are no. Plus that’s so inconvenient!

I am forever indebted to Hootsuite for being my favorite posting platform. I recently started using the AutoSchedule feature which sends your posts at optimal times making this tweet scheduling thing a mindless activity in my book! > #EPIC

Hootsuite Dashboard

3. Be nice and RT/favorite things you LIKE!

If you like it, prove it. It’s that simple. Send out some good social vibes and share other people’s content.

I’m not saying have a hay day and RT the next ten things on your feed, but if something resonates with you don’t be shy and let the Tweeter know! You know you love it when some one retweets or favorites your content. #ShareTheLove

Your turn! What are some top Twitter tips you’ve learned?

 

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Social Media & The Endless Summer

Who else feels like summer is never ending? I’m in San Francisco now and the warm weather won’t stop!

The reason I even bring this up is as a way for me to transition into all that you might have missed from @ListaLand and me, @siesiesanchez, during the really warm weather this summer!

Here are some Summer 2014 highlights brought to you by Twitter:

& now I’m back in the city working as a Social Media Intern for Hint Water! #DrinkHint

What Social Media platform did you share the most on this summer? Share a link with me in the comments below!

The Art of the Shout-Out

Here at ListaLand we’ve talked a lot about how to post and what you should be posting. What we haven’t talked about is how to properly share your work with someone and/or share their work with your world. We’d like to call this “The Art of the Shout-Out” or “S/O” for short…

Sharing helps you make friends. In the social media world the person with the most friends wins. Simple as that.

1. Sharing on Twitter

Today we’re pretty lucky to be able to contact anyone in the world just by writing them a quick 140 character note via Twitter. Whether they respond or not is -sometimes unfortunately- up to them (cough*@RyanGosling*cough). All you can do is send them a quick and positive tweet to share with them and your following why you liked their work!

Don’t forget:

  • Tag them with their respective Twitter Handle
  • Share a link to their work (Bitly helps you shorten links)
  • Use the appropriate hashtag related to what you’re talking about. (Hashtags are super important if you don’t have a link to share because they help you “join the conversation”)

2. Sharing on Pinterest

Pinterest is awesome because it is the best online filing system I’ve ever come across. What’s so cool about Pinterest is that not only can you “pin” ideas you like for yourself, but those pins are automatically shared with those who follow your profile and so on. This is the domino affect at its finest!

How to Share on Pinterest

Some websites have a “Pin It” button which makes for easy pinning, but for those that don’t you’ll have to upload it the ol’ fashioned way. In the upper right-hand corner of the Pinterest page there is button that offers different ways to add a pin. You can upload something from your desktop or add a link from a website too!

Don’t forget:

  • Include keywords in your description.
  • Hashtagging doesn’t really work on Pinterest

3. Sharing on Facebook

We all know what sharing on Facebook is. You go to your status, paste the link, press post. Easy-peasy right? The only problem is that sharing this way doesn’t ensure the people from the content you’re sharing know you’re sharing it. You are simply back-linking for them which is cool, but you won’t get any credit for it. What you should do is use the SHARE button.

How to Share on Facebook

Say I wanted to share this delicious recipe from The Gourmet Gab. I simply need to go to her Facebook page, find her post of the recipe, press share, write my own blurb about it, then post! This will help her “Sharing Statistics” on Facebook and she’ll definitely know that I’m the one who shared it.

Don’t forget: 

  • Explain why you’re sharing it to your Facebook friends

If you positively and consistently sharing content you might just gain some friends or at the very least appear to be super supportive and nice! #winning

How do you use social media to promote the things you like?

Let us know in the comments below!

 

Are You Proactively Posting?

How often do you wish that things would magically happen for you?

  • Man, I wish my bed would make itself
  • Wouldn’t it be nice if my laundry was clean all of the time
  • It sure would be wonderful if my meals would just appear whenever I’m hungry
  • Boy oh boy would it be cool if everyone on Twitter followed me all at once!!

All of these things have one thing in common… they’re not going to happen!

This week we’re going to have a little lesson on being PROACTIVE. Let’s do this by learning to water our Social-Media-gardens and letting them grow!

1. Post Fresh Content Daily

If content is king, then consistency is the key. By posting fresh content everyday you are giving your readers a reason to come back time after time. The idea is to keep the things you share topic based. For instance, if you’re always posting “Celebrity Gossip” then you probably shouldn’t randomly share information on the “Financial World and Stock Exchange.” Not that it’s going to hurt you, but chances are it won’t help.

2. Schedule Content Ahead of Time

This might be seen as cheating a little bit in the Social Media world since everything is supposed to be right this minute and happening now. However I find that scheduling your Tweets and Facebook posts can really help on those busy days when you might otherwise forget. Many studies have been done to determine what the optimal times to post content for each platform are. If you apply those and find the right service to schedule content (I use Hootsuite) then you’re golden!

3. Actively Build New Connections

One of the biggest lessons we learned in preschool was to make friends. How did we do that? Usually by SHARING! Back then it was sharing our toys; nowadays it’s by sharing someone’s content and tagging them in it. Remember everyone likes to receive “props” and they’ll most likely share those “props” which in turn is free advertising for you to all of their followers. Ba-da bing, ba-da BOOM! (See example of sharing below…)

Your turn! How are you PROACTIVE on your accounts?

Let us know in the comments below!

Facebook, Twitter, Instagram… There’s a Difference.

Are you frustrated with how your content sharing is going? Do you feel like you’re sharing your content for nothing? Let me guess, it’s not going as viral as you had hoped…? Perhaps the problem isn’t your actual content, but instead how you’re sharing your content.

This week at ListaLand we’re giving you a new social media rule to live by: what you’re posting depends on where you’re posting it!” 

Facebook      Twitter Instagram

*Icons by IconsDB

People want different things from different social platforms. It’s important to be able to share the same content across Facebook, Twitter, and Instagram in ways that are “tailored to each channel“… Let’s take a look!


1. Facebook: Posting content on Facebook requires a better understanding of your audience. They’ve already liked your page, you have their attention so now it is your job to keep it! People come to Facebook for more than just a quick status… they want a story. The best way to win over your fans is engage them in a story-driven way! Tell them about what you an/or your company is up to, ask questions, opinions, etc.

2. Twitter: Every “tweet” you see is a headline. People scan their Twitter feed to see what’s going on in the world at the moment. Therefore you might want to gear your tweets in a personality-filled, 140-character, headline-driven way. Tweets with photos and links are proven to have more interaction. Try to incorporate them to promote your brand!

3. Instagram: It’s human nature to want to know what’s going on and Instagram is the platform that grants your followers the satisfaction with a properly filtered photo. Show them what’s going on behind the scenes and who you are so they can better understand and see what goes into the making of your own brand. Allow them to be a part of the story with a double-tap!

What is your favorite social media channel? Tweet us @ListaLand and tell us!